Custom GPT live now · SaaS platform coming later this year

The Operating System for Packaging Decisions.

The Operating System for Packaging Decisions.

The Operating System for Packaging Decisions.

An AI-powered packaging evaluation system built by Make Tangible to help brands assess shelf impact, category fit, communication clarity, value perception and brand strength.

An AI-powered packaging evaluation system built by Make Tangible to help brands assess shelf impact, category fit, communication clarity, value perception and brand strength.

An AI-powered packaging evaluation system built by Make Tangible to help brands assess shelf impact, category fit, communication clarity, value perception and brand strength.

Try MTP AI

Book a Packaging Review

PACKAGING SCORECARD™

Ready for launch review

Benchmark: 74th percentile

Overall packaging score

86

/100

Strong shelf impact. Hierarchy needs production-ready refinement before launch.

Six evaluation pillars

Category code

91

Shelf breakthrough

84

Hierarchy & clarity

72

Upload pack image

Front-of-pack · label · artwork PDF

Key recommendations

01 Increase benefit hierarchy before the flavour cue.

02 Build a stronger benchmark contrast on shelf.

03 Resolve compliance callouts before artwork release.

WHY WE BUILT IT

Packaging reviews needed a better system.

Packaging reviews needed a better system.

Most packaging decisions still happen through subjective feedback — “make the logo bigger”, “try another colour”, “I don’t think it stands out.” MTP AI brings structure to that conversation. It turns packaging evaluation into a clearer, sharper and more strategic process.

Most packaging decisions still happen through subjective feedback — “make the logo bigger”, “try another colour”, “I don’t think it stands out.” MTP AI brings structure to that conversation. It turns packaging evaluation into a clearer, sharper and more strategic process.

01

From opinion to evaluation

Feedback becomes a structured scorecard with clear strategic parameters.

02

From guesswork to benchmarks

Packaging routes can be read against category leaders, shelf norms and market expectations.

03

From design feedback to market-readiness

The output helps teams make sharper design, strategy and launch decisions before production.

What MTP AI evaluates

What MTP AI evaluates

Six dimensions that turn packaging review into a repeatable intelligence layer.

Six dimensions that turn packaging review into a repeatable intelligence layer.

Category Code Mastery

How well the pack belongs to the category.

Shelf Breakthrough

How quickly the pack gets noticed.

Value Signalling

Whether the pack feels premium, mass, clinical, playful or credible.

Hierarchy & Clarity

Whether people understand what the pack is, does and offers.

Brand System Strength

How well the design can scale across SKUs.

Impact Potential

How ready the pack feels for launch and growth.

LIVE NOW

Live now as a Custom GPT.

Live now as a Custom GPT.

MTP Packaging Scorecard™

Evaluate a single pack across strategic packaging parameters.

Packaging Benchmark™

Compare your pack against category leaders.

Artwork Compliance Check™

Identify visual, legal and artwork risks before production.

Packaging Comparison™

Compare multiple design routes objectively.

Launch Strategy Report™

Get recommendations before market launch.

Current version

The current version runs through a Custom GPT experience. The dedicated SaaS platform is under development and planned for release later this year.

How it works

How it works

01

Upload your pack

02

Add brand/category context

03

Select the type of evaluation

04

Receive scorecard + recommendations

05

Use the output for design, strategy or launch decisions

Report output

Report output

A practical decision layer for packaging, strategy and launch conversations.

A practical decision layer for packaging, strategy and launch conversations.

MTP AI OUTPUT

Premium Snack Pack · Launch Readiness

Export report

Overall Packaging Score

86

Launch-ready
with fixes

Competitive rank: #2 of 9 benchmarked packs

Evaluation pillar scores

Category code 91 · Shelf breakthrough 84 · Value signalling 88 · Hierarchy & clarity 72 · Brand system 82 · Impact potential 89

Compliance warnings

2 artwork risks detected before production release.

Top 3 issues

Benefit claim is secondary. Variant cue lacks contrast. Legal panel needs artwork check.

Top 3 recommendations

Lift primary claim into the top read. Increase shelf contrast without leaving category codes. Resolve compliance checks before final artwork export.

Competitive rank

#2 / 9

Strong enough to lead after hierarchy refinements.

Built from packaging work, not just prompts.

Built from packaging work, not just prompts.

MTP AI is built by Make Tangible, an independent design and communication studio based in Mumbai. We work with FMCG, D2C and B2B brands across branding, packaging and go-to-market strategy. This system is our attempt to codify years of packaging thinking into a repeatable intelligence layer.

MTP AI is built by Make Tangible, an independent design and communication studio based in Mumbai. We work with FMCG, D2C and B2B brands across branding, packaging and go-to-market strategy. This system is our attempt to codify years of packaging thinking into a repeatable intelligence layer.

MAKE TANGIBLE CAPABILITY

Studio base

Mumbai

Built across

FMCG · D2C · B2B

Focus

Brand · Packaging · GTM

A studio intelligence system — designed to support sharper packaging decisions, not replace strategic judgement.

From Custom GPT to Packaging Intelligence Platform.

From Custom GPT to Packaging Intelligence Platform.

The current GPT experience is the first public version of MTP AI. Later this year, we are building this into a dedicated SaaS platform with richer dashboards, project history, competitive libraries, compliance workflows, report exports and team collaboration.

The current GPT experience is the first public version of MTP AI. Later this year, we are building this into a dedicated SaaS platform with richer dashboards, project history, competitive libraries, compliance workflows, report exports and team collaboration.

Now

Custom GPT live

A working public experience for packaging reviews, benchmarks and launch intelligence.

Next

Improved reports and benchmarks

Sharper scoring logic, richer report formats and stronger category comparison layers.

Later

Full SaaS platform

Project history, competitive libraries, compliance workflows, exports and collaboration.

Want to see how your packaging performs?

Want to see how your packaging performs?

Try MTP AI

Book a Packaging Review